"Big Brother" is watching you...or you're watching it.

Rebecca Jacobson
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Malawi has little local programming, but the pan-African series “Big Brother” has become a national phenomenon. The show takes representatives from across the continent, locks them in a house, and turns on the cameras. But this isn’t “The Real World,” with its carefully edited footage—just as the show’s contestants have cameras trained on them non-stop, so too can viewers watch 24/7. A constant stream of text messages scrolls across the bottom of the screen, of the “OMG WE LUV YOU KEVIN!” variety. Sorry, voyeurs—after last season's morning shower hour resulted in tardiness across Africa (people stayed home to watch the sudsy scenes and arrived late to work), this segment has been cut. For maximum drama, tune in for the Sunday evictions.


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