Slang

Same same, but different

Anna Schwaber
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"Same same, but different" is a phrase commonly used to help farang (foreigners) understand what something is by comparing it to something they already know. It is also used in business to appease a consumer who is concerned about the bootleg/pirated item being sold. Since there are few laws pertaining to copyrights and patents, oftentimes the item is similar in appearance to the original item (hence, same), but of lower quality (hence, different).

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