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Sales in Switzerland

June 10, 2009 @ 3:45 AM | Permalink

The Swiss are some of the least price-sensitive people you'll ever meet.

$5 for a glass of water? $20 for a movie ticket? $50 for a t-shirt? They don't blink an eye.

Needless to say, I don't go out much and try to limit my shopping to the essentials—except for two times a year: January and July.

These are sale months in Switzerland and are usually strictly observed. However, thanks to the economy, which is finally starting to show its ugly head in Switzerland, sales seem to be starting earlier than usual this summer.

Yesterday, the street was crowded not only with shoppers and café-goers, but with sale racks advertising t-shirts for $10 (a good deal), pants for $100 (please—this is a sale price?!), and hiking shoes for $110 (ok, maybe now that they are half price, they are  actually a normal U.S. price).

As the month goes on, the prices should improve and I intend to keep a watch on them since I live on the main shopping street. Will I actually find prices in Switzerland that even an American would deem great? Only time (and the economy) will tell.


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